Content marketing, B2B

I make content that ranks, gets read, and brings people back.

Vinnie Barnard, Content Marketing Executive. More than three years across blogs, email, social, SEO, design and marketing automation in a specialist B2B sector.

Get in touch

Everything below is live work. Links, numbers and screenshots, not descriptions.

10,835
New followers in 12 months, 59,239 total
94,301
Article views in 12 months
2,803
New newsletter subscribers
Position9.8
Site-wide average Google position

European Renewable Energy Hiring Intelligence, Germany 2026

Five-page market intelligence report. I researched the data, wrote the copy and designed the layout end to end, pulling from fourteen public sources plus internal placement data.

Built to give commercial teams something worth opening, and to position the business as the people who understand the market rather than just recruit in it.

View the report (PDF)
Germany 2026 · five-page report · PDF
The Germany 2026 hiring intelligence report open on a laptop: 'Europe's largest renewables market faces its biggest talent test', with the 216,000+ skilled-worker shortfall stat

Data Centre Planning Recruitment: The Day Zero Guide

Long-form SEO article, part of a pillar content series I built out to move into a new sector.

Written to rank for early-stage planning searches and to be genuinely useful to someone actually doing the job, not just to hit a keyword.

Read the article
The Day Zero Guide · pillar article
The Day Zero Guide article open on a tablet, resting on a dark desk

Search visibility, built quietly

No big SEO budget and no dedicated campaign. Keyword research in Semrush before anything is written, structured on-page work with schema markup, internal linking, done consistently on every piece.

One renewables article now sits at an average position of 6.4 with 38,700 impressions. A sector landing page I optimised has driven 1,284 clicks from 37,800 impressions.

Google Search Console · renewables article
38,700impressions · 12 months avg position 6.4
Google Search Console performance for the renewables article: 407 total clicks, 38.7K impressions, 1.1% CTR and average position 6.4, with the clicks, impressions and position lines tracked from January to July 2026
Renewables article — average position 6.4, 38,700 impressions.
Google Search Console · sector landing page
1,284clicks · 12 months 37,800 impressions
Google Search Console performance for the optimised sector landing page: 1,284 clicks from 37,800 impressions, with clicks, impressions and position tracked over the same period
Sector landing page — 1,284 clicks from 37,800 impressions.

Newsletter, from zero

Built and grew a LinkedIn newsletter from launch. 2,803 new subscribers and 94,301 article views over the last twelve months.

Written weekly, structured around what the audience actually searches for rather than what the business wants to say.

LinkedIn newsletter · 12-month trends
2,803new subscribers 94,301 article views
LinkedIn newsletter trends panel showing 94,301 article views and 2,803 new subscribers between July 2025 and July 2026, with the daily new-subscribers chart

Social content that does a job

Campaign carousels, hiring creative and organic posts, written and designed in Canva against a defined brand system.

The page added 10,835 followers over the last twelve months and now sits at 59,239.

Slide 1 — Let's be honest: you're already doing the work of a team leader. Just without the title, the pay, or the training. Slide 2, the reality — mentoring the new starters, covering when things go wrong, hitting your own targets and half-carrying the team's as well. Sound familiar? Slide 3, the role — we're looking for a Team Leader. Portsmouth, permanent, for senior consultants and billing managers ready to make it official. Slide 4, the remit — team management, coaching, reporting into the Head of Sales, with real ownership of a team's performance, not just your own. Slide 5, the package — £40k to £50k basic plus uncapped commission, every other Friday off fully paid, bespoke management training, a clear path to Head of Department. Slide 6, apply today — ready to lead, not just carry? Link in bio.
01 / 06 Team leader campaign carousel
LinkedIn · job platform launch

Same jobs. Better search. Global reach.

We've created a single destination for professionals working across power

We've created a single destination for professionals working across power generation, renewable energy, nuclear and data centres.

It brings together our latest permanent and contract opportunities, industry insight, salary resources and referral scheme.

Actively looking?
Exploring contract work?
Just keeping tabs on the market?

All of it lives here now, and contract roles in particular are picking up.

You can also earn a £300 Amazon voucher through our referral scheme by introducing someone from your network.

Take a look when you have a few minutes.

Link in the comments👇

Post photo: a laptop on a desk showing the job platform's global recruitment delivery page, a world map dotted with live locations

Marketing automation

I build the systems that make content work harder. The flagship is a business-development signal intelligence tool, built in about three months as a side project: it watches public records, trade press and company filings every day and surfaces commercial signals earlier than any competitor.

The idea is simple. The market generates a signal, the system decides what it means, and the right consultant gets the right message at the right time without anyone doing it by hand.

PUBLIC RECORDS TRADE PRESS COMPANY FILINGS AI scoring what it means · who owns it Routed to a consultant FIRST-MOVER · ACT NOW Watch list EARLY STAGE · LOGGED Filtered out NOISE · NO ONE'S TIME WASTED
How the signal engine works · illustrative — not the production build

Photography

I shoot the brand photography too. Team portraits, office and site imagery, used across the website, social and print.

Stylised team portrait with the brand's green gradient treatment Live music photography — a concert crowd beneath stage smoke and lights Stylised team portrait, brand photography set Awards-evening photography — a watch presentation between colleagues Stylised team portrait, brand photography set Event photography from the team set Stylised team portrait, brand photography set Charity hike photography — a break on the mountainside during the air ambulance fundraiser Stylised team portrait, brand photography set On-location team photography Stylised team portrait, brand photography set The team at the summit with the Team HIOWAA air ambulance banner Stylised team portrait, brand photography set Candid team photography Event photography from the team set Office photography — a champagne and voucher presentation Photography from the portfolio set

What I do

  • Copywriting
  • Long-form content
  • SEO
  • Email marketing
  • Marketing automation
  • Social strategy
  • Canva and design
  • Analytics and reporting
  • WordPress
  • Photography
  • Video

Tools

  • LinkedIn
  • GA4
  • Search Console
  • Canva
  • Premiere Pro
  • InDesign
  • Audition
  • Make.com
  • Claude
  • WordPress

A bit about me

I started in recruitment, moved into marketing, and kept the commercial habit of asking what a piece of content is actually supposed to do.

I write, design, shoot and build, which means I can take something from an idea to a published, measured asset without a queue of handovers. I'm CDMP qualified, awaiting my CIM Level 4 Digital Marketing results (expected early August), and lately I've been looking into marketing operations, the systems layer that connects content to pipeline.

Based near Portsmouth, happy on site or hybrid.

Let's talk

If you've got a content problem you want solved properly, get in touch.

Phone
07476 375585